Campaign Management
Tools |
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Campaign Management Tools
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Web Based
Access |
Access to the RapportCMS management systems is via the web, www.rapportcms.com . There is no need for any additional software or applications to be downloaded to administrator’s computers. |
Real Time
Monitoring |
All real time monitoring is through the RapportCMS management web site. Therefore you can Real time monitor access any campaign from anywhere with an internet connection. |
Integrated
Reporting |
RapportCMS real time dashboards are market leading in their approach and simplicity, allowing the blend of telephony and business data for the first time. You are now able to make informed decisions based on real time business data coming from the call centre, including:
- No. of sales per agent per hour.
This can also be broken up into
product types.
- No. of complaints
- No. cross sells/up sells
- Customer satisfaction
- All standard telephony data
- Cost per sale, factoring in the cost per
hour of agents!
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Dynamic Campaign
Scripting |
Advanced dynamic scripting enables complex decision based interactions to be managed in a simple follow fashion. RapportCMS also allows customer and response data to be utilised and reported.
The benefits of Call Scripting allows:
- Improved lead conversion rates
- Reduced agent training time
- Qualification of leads to position products correctly
- Easy creation and updating of scripts
- Agents to ask appropriate questions at the right time
- Customised scripts to a specific campaigns
- Development of more up selling and cross selling opportunities
Ensures a consistent and compelling message to the market |
| Data Export |
Any data gathered from the campaigns can be exported back to your legacy systems, RapportCMS runs on an SQL database so allows import & export of data to any ODBC
compliant system.
There is also the capability for real time XML feeds. |
| Scheduled Ad-Hoc Reporting |
All contacts with the customers are recorded in the database with every piece of information collected during the interaction with the scripting tool. All information is reportable in real time and historically.
Importantly, with information such as agent costs, the ROI of every type of inbound and outbound campaign can be reported. |
Customer
Interaction Rule Engine |
Within RapportCMS is a powerful rules engine manages email, sms and fax processes. Emails can be automatically triggered from the script and sent by the rules engine, ensuring no agent time is wasted and customer expectations are exceeded. |